"Apple recently started a campaign to elicit converts
from the Windows world. Along with a page on its Web site labeled
Apple Myths, the company has been distributing printed material
bearing the same information.
Apple is hoping that the introduction of its new iMac and
digital hub suite will convince Windows folks to drop by their
local Apple store and make the switch. This strategy is well and
good, but I think the Apple marketing machine could and should
target another segment of the population for conversion: the
Just as the iMac and digital hub will appeal to Windows users
trying to make their lives simpler, so too the power of OS X has
attracted and will continue to draw in the people who have flocked
to Linux for its UNIX underpinnings and power."