LinuxPR: "Houston, We Have Lift-Off:" Dell, Red Hat, and IMAX Blast Off on Apollo 13
Aug 14, 2002, 07:00 (0 Talkback[s])
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Dell PowerEdge servers running Red Hat Linux will play an
important role in IMAX's first-ever digital re-mastering of
Universal Pictures' and Imagine Entertainment's Apollo 13,
scheduled to hit IMAX theaters this Fall.
IMAX's new patent-pending technology, IMAX DMR (Digital
Re-mastering), uses the processing power of Dell PowerEdge servers
to re-purpose individual frames of 35mm film into IMAX's 15/70mm
format in a matter of seconds. IMAX films are projected on screens
eight-stories high and 120-feet wide with high caliber sound and
image quality. Apollo 13 is the first theatrical
live-action film to be digitally re-mastered for The IMAX
The IMAX DMR technology resides at IMAX's Toronto data center
which processes several hundred gigabytes of data daily and is one
of the largest rendering farms in Canada. IMAX uses dozens of Dell
PowerEdge 2550 servers running Red Hat Linux for its DMR process,
as well as an additional cluster of Dell PowerEdge 2550 servers for
testing. IMAX chose Dell PowerEdge servers running Red Hat Linux
for its IMAX DMR process because of the easy-to-use
industry-standard platform, outstanding price and performance, and
superior Dell support.
"With the help of Dell's technology, we have successfully
transformed `Apollo 13' into a larger-than-life movie experience.
Star fields that were three points of light in 35mm become full
galaxies in IMAX theaters," said Brian Bonnick, senior vice
president of technology, IMAX Corporation. "These Intel-based
systems running Red Hat Linux have provided the high quality of
performance, availability and scalability necessary to handle our
data-intensive applications. Dell's service and support have been
invaluable and have helped keep our system running smoothly
throughout this ground-breaking project."
"Increasingly, customers are recognizing the advantages and
dramatic price and performance benefits Dell can provide through a
comprehensive Linux-based solution for data-intensive computing,"
said Randy Groves, vice president of Dell's Enterprise Systems
Group. "The remarkable success of IMAX's DMR process serves as a
testament to the benefits customers experience with cost-effective
industry standards-based technologies. We are committed to helping
our customers capitalize on this trend by continuing to offer
reliable, scalable, Intel-based systems at an extremely low
Apollo 13: The IMAX Experience will premiere in Los
Angeles on Sept. 12 with a nationwide release on Sept. 20 in select
IMAX theaters. IMAX will continue its mission to join the best of
Hollywood's live action films with the highest caliber sound and
image quality using its IMAX DMR technology.
"IMAX DMR will enable IMAX to reach into Hollywood's massive
library of new and old 35mm films, thereby turning IMAX theatres
into the place to see `event' Hollywood films," added Greg Foster,
IMAX's president of Filmed Entertainment. "Whether it's a
specialized re-release of a classic original or a simultaneous
day-and-date release of a new event film in 35mm and IMAX theatres,
this breakthrough technology -- assisted by Dell -- will
potentially revolutionize the way people experience films."