" Banner advertising has been around since the Internet was
first transformed from an educational and governmental information
store into a centerpoint for international commerce. A rotating
banner is an allocated space on a Web page, in which the space is
used to display an advertisement--either randomly or based on some
business logic--every time the Web page is loaded or reloaded. The
programs that drive rotating banner ads are fairly simple, but they
are important advertising tools. Just like their half-minute radio
and television counterparts, these dynamic advertising tools allow
a single Web page to display advertisements from various sources
and enable different companies to create brand recognition for
their products and services while targeting the same audience.
"Regardless of how you view them (yes, we all find them annoying
at times), Web banners have become a way of life on the Internet.
The fact is that the Web constitutes a gargantuan audience of
consumers, whose money keeps the wheels of e-business turning. In
the short history of Internet marketing, e-business owners have
shown they are willing to pay top dollar to place their banner ads
on high-traffic sites..."
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