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ClickZ: Open-Source Marketing

Aug 24, 2004, 04:00 (0 Talkback[s])
(Other stories by Hans-Peter Brøndmo)


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"The open-source movement is primarily associated with software. Linux, MySQL, R, OpenOffice, Mozilla, Apache, and many other open-source software development projects have a profound effect on the software industry. They cause some of our best and brightest business minds to reinvent business models and legal scholars to revisit the meaning and purpose of intellectual property (IP) protection.

"Open source isn't limited to software. It applies to many aspects of the IP and creative landscape. People publish pictures, videos, and music that can be used freely by others, providing there's attribution. The Creative Commons project attempts to create a counterbalance to the overly restrictive copyright regime that makes it virtually impossible to include or quote any material for commercial use without enumeration if that material is copyrighted. According to the site, the project's goal is, 'Some rights reserved: building a layer of reasonable copyright...'"

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