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The Register: CEOs Should Follow NBA and Make Geeks Wear Real Clothes

Oct 26, 2005, 00:15 (12 Talkback[s])
(Other stories by Otto Z. Stern)


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"The collision of professional sports and IT tends to embarrass both camps. It happens most often with techie advertisements surrounding sporting events. Or sometimes you'll see a jock with an iPod or BlackBerry in hand. Conversely, you could find uber-dweebs at the Googleplex imitating people with coordination during a twisted game of roller hockey or pin the tail on the donkey.

"Like I said--embarrassing stuff.

"This blushing past provides all the more reason for geeks to take note of the NBA's (National Basketball Association) recent actions. And I'll tell you why..."

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