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PR: Launching Opera Models

Apr 01, 2006, 18:15 (0 Talkback[s])


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Oslo, Norway – April 1, 2006 - Opera Software today announced a new and bold business initiative as a reaction to the falling standards of stock photography. Named 'Opera Models' the new venture aims to fill the vast market need for realistic stock photography in the technology sector. The photos will contain no manicured PDA-wielding gentleman's hands close-ups, groups of smiling multi-ethnic supermodels with white teeth and mobile phones or pretty people jumping in the air, but real people and how they actually use technology.

Images are available at http://www.opera.com/models/

Opera Models aims to provide high-resolution, realistic images of Opera employees and how they, as a perfectly representable cross-section of the world's population, may use technology in their everyday lives. Images are available from opera.com/models/, and the categories include: in the bathroom, at a party, in bed, at work, leisure and more.

Quotes from Reviews:

"On a scale from 1 to 10!"
- Ithaca Trade Press

***** (five stars)
"Opera Models is just great. Finally someone has the courage to show it like it is!"
- Gettysburg News Journal

- Ashton Kutcher

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