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Tekrati: Yankee Group PR's Roller Coaster Ride

Jun 13, 2006, 18:15 (1 Talkback[s])
(Other stories by Barbara French)

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"Yankee Group public relations boarded a roller coaster last week. On the upside, their PR agency of record won an award--for facilitating 1,400 mentions of Yankee and/or its analysts in the business press. On the downside, Yankee issued a press release on operating system reliability that was sure to fan flames among its Linux detractors. Imagine their glee--the detractors' glee, that is--on discovering factual errors in the release.

"To get a sense of the tallies here, the press release on Yankee's OS reliability study resulted in more than 700 derogatory reader comments at Slashdot in less than 24 hours. And, that was just on Slashdot..."

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