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Linux Journal: Making Peace (And/or Products) with Marketing

Aug 10, 2006, 00:00 (0 Talkback[s])
(Other stories by Doc Searls)


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"There are a range of ways that marketing can relate to engineering. At one end are companies where engineering is the core competency and marketing 'leadership' is an absurdity. At the other end are companies where marketing tells engineers what to do.

"The most extreme example of the former comes from fiction. It's the nameless fictional company that employs the cartoon character Dilbert..."

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