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BusinessWeek: Mozilla Goes Mainstream

Aug 30, 2006, 15:45 (0 Talkback[s])
(Other stories by Sarah Lacy)

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"It was the summer of 2004, and a group of 10 techies huddled together in an office in Mountain View, Calif., facing a daunting task. They had embarked on an ambitious effort to create a Web browser that could go mano-a-mano with Microsoft's Internet Explorer. But having spent much of the $2 million that got them off the ground, they lacked the budget to build a mass consumer brand.

"So they decided to take a marketing gamble..."

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