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Forbes: What's In A Name?

Feb 17, 2007, 04:00 (7 Talkback[s])
(Other stories by Daniel Lyons)

"Here's a marketing challenge: What do you do when you're trying to put a fresh look on a 20-year-old e-mail system? Well, if you're IBM, you start calling it 'Open Client' you hype it as being Linux-related; and you throw in a bunch of smack-talk about helping poor, oppressed customers throw off the yoke of Microsoft.

"Last week, IBM's spin machine sent out a teasing e-mail to reporters saying that on Monday (today) the company would make a 'a significant announcement about the Linux operating system...'"

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