"When I say that the Indy 500 is voraciously viewed, that is no
subjective phrase. Networks battle just as hard as the drivers,
race teams and sponsors for the rights to broadcast the event.
Sponsors? Why the elbowing and shoving for positions among
sponsors? Isn't an Indy car going a bit too fast to pick out a
sponsor's ad on the chasis? Well... yeah, but that's not the idea.
During the course of the race, as the driver gains, loses or
maintains his or HER position on the track, it's not only the
driver that is mentioned...it's the driver's sponsor who is
"'Jack, it looks like the number 17 Linux car is making it's
move. Yes,...what a gutsy move Jack...second place now has a new
[Editor's Note: As full disclosure, it should be noted that
I am acting as an volunteer independent auditor for this
fundraising project. This is being done as a personal project, and
does not imply endorsement of this project by Linux Today or
Jupitermedia. -Brian Proffitt.]