"Convincing customers they have the better technology is the
weapon of choice when it comes to winning business battles in high
"First let's make one thing clear. At the highest level, ODF
(Open Document Format) vs. OpenXML is a battle between two business
competitors, IBM and Microsoft, each of which views itself as
threatened by the other.
"Despite what you read below, this is not a column about
technology; it's about business strategy. What may mislead you is
that when high-tech companies battle, technology is typically the
tactical weapon of choice..."