"Firefox is seeing tremendous adoption rates in some parts of
the world. In order to perpetuate this growth trend, Mozilla has to
continue to find new ways to bring Firefox to a broader audience.
Mozilla is tackling this problem from many different angles, but
user retention has emerged as a significant priority for the
organization's Firefox promotion efforts.
"According to Mozilla, only fifty percent of the people who
download Firefox actually try the browser and only about half of
the people who try it continue to use it..."