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Mozilla's Plan for Improving Firefox User Retention Rates

Aug 08, 2007, 18:00 (4 Talkback[s])
(Other stories by Ryan Paul)

"Firefox is seeing tremendous adoption rates in some parts of the world. In order to perpetuate this growth trend, Mozilla has to continue to find new ways to bring Firefox to a broader audience. Mozilla is tackling this problem from many different angles, but user retention has emerged as a significant priority for the organization's Firefox promotion efforts.

"According to Mozilla, only fifty percent of the people who download Firefox actually try the browser and only about half of the people who try it continue to use it..."

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