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Adblock Plus: The Nuclear Plug-In

Sep 07, 2007, 01:30 (6 Talkback[s])
(Other stories by Nicholas Carr)

"Adblock Plus, the Firefox browser plug-in that erases advertisements from web pages, is a killer of a killer app--or at least it could be if it ever becomes widely popular. Right now, it sits like a coyote at the edge of the net, quietly eyeing all the businesses it would happily devour.

"The plug-in, writes Noam Cohen in today's New York Times, has the potential to be an 'extreme menace to the online-advertising business model...'"

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