"Google Inc. is close to unveiling its long-planned strategy to
shake up the wireless market, people familiar with the matter say.
The Web giant's ambitious goal: to make applications and services
as accessible on cellphones as they are on the Internet.
"In a move likely to kick off an intense debate about the future
shape of the cellphone industry, Google wants to make it easier for
cellphone customers to get a variety of extra services on their
phones--from maps to social-networking features to video-sharing.
To get its way, however, the search giant will have to overcome
resistance from wireless carriers and deal with potentially thorny
security and privacy issues..."