Hoist With Their Own FUD: An Old Marketing Tactic is Backfiring
Dec 01, 2007, 05:00 (0 Talkback[s])
(Other stories by Jim Romeo)
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"Fear, Uncertainty, and Doubt, or FUD, is an old sword with a
new blade in today's competitive IT world. If you cannot beat 'em,
create controversy. But the old tactic is starting to lose its
"One current example of FUD is the latest flare-up in the long
trend of tension between the open source community and Microsoft.
Microsoft has stated that various players within the open source
community are infringing its patents, and some open source firms
have denied it. FUD seems to be as much a part of IT competition as
ever--or is it...?"