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Hoist With Their Own FUD: An Old Marketing Tactic is Backfiring

Dec 01, 2007, 05:00 (0 Talkback[s])
(Other stories by Jim Romeo)

"Fear, Uncertainty, and Doubt, or FUD, is an old sword with a new blade in today's competitive IT world. If you cannot beat 'em, create controversy. But the old tactic is starting to lose its effectiveness.

"One current example of FUD is the latest flare-up in the long trend of tension between the open source community and Microsoft. Microsoft has stated that various players within the open source community are infringing its patents, and some open source firms have denied it. FUD seems to be as much a part of IT competition as ever--or is it...?"

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