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Cult Watch 2007: Who's Drinking the Kool-Aid?

Dec 02, 2007, 05:00 (6 Talkback[s])
(Other stories by Mike Elgan)

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"As we wind down another year in technology, it's a good time to check in on the cults and see how they're doing.

"For companies who inspire them, user cults are nice because they motivate customers to overlook strategic blunders, exaggerate product successes and--most importantly--walk the earth 'virally' marketing products without pay.

"Cult members themselves get an enhanced feeling of self-worth through group association. 'I'm better than you! I have an iPhone!' Consumers can become one of the 'chosen people' for $399, plus a two-year contract..."

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