"I am fascinated by the ability how communities drive companies.
Or how they can propel companies. Today I am speaking at a
conference for SugarCRM (an open source CRM vendor) and the keynote
was given by a chap that really gets it.
"Paul Greenberg, of the 56 Group gave a great presentation on
the power of viral marketing, the need for authenticity, and how
the powerful customer collaboration can be. He used the example of
how the user community reworked the video game Halo 2 to create
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