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Communities Are Driving Companies

Dec 05, 2007, 23:30 (0 Talkback[s])
(Other stories by Mark R. Hinkle)

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"I am fascinated by the ability how communities drive companies. Or how they can propel companies. Today I am speaking at a conference for SugarCRM (an open source CRM vendor) and the keynote was given by a chap that really gets it.

"Paul Greenberg, of the 56 Group gave a great presentation on the power of viral marketing, the need for authenticity, and how the powerful customer collaboration can be. He used the example of how the user community reworked the video game Halo 2 to create CounterStrike..."

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