A Rosa Berberifolia By Any Other Name
Dec 17, 2007, 21:30 (0 Talkback[s])
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451 CAOS Theory: What's in a Name? Open Source Is.
"Companies that sell and support open source software have been
acting like garage bands lately, changing names in significant
numbers as the year draws to a close. One theme of all the new
nomenclature: association with open source.
"The first example is Centeris, which recently changed its name
to to LikeWise Software. The new name is based on its LikeWise
software for Active Directory integration of Windows, Linux, Unix
and Mac, which has exceeded expectations..."
TechIQ: Corporate Name Changes Done Right
"Generally speaking, tech companies that change their name are
heading for disaster. But in the cases of Centric CRM (an open
source company that has renamed itself Concursive) and SWsoft (the
company behind Parallels for the Mac), The VAR Guy thinks corporate
name changes are exactly what the doctor ordered.
"First, let's look at some name-change disasters. Two prime
examples: Borland in 1998 changed its name to Inprise amid fierce
competition from Microsoft. The change also attempted to distance
Borland from founder and former CEO Philippe Kahn's legacy. The
move proved horrendous--and Inprise ultimately retreated back to
the Borland brand..."