Mozilla Yanks Firefox Marketing Campaign
Jan 08, 2008, 15:15 (0 Talkback[s])
(Other stories by Gregg Keizer)
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"Just hours after Mozilla debuted its first viral marketing
campaign, it shut down the website and apologised to users for what
it admitted were offensive statistics used to promote Firefox.
"The website, part of what Mozilla dubbed the 'Firefox Users
against Boredom' programme, included a long list of statistics that
purported to compare Firefox's users with people who run its rival,
Microsoft's Internet Explorer..."