"I have a little secret to disclose. I sometimes visit
Apple.com, not because I have an Apple product. I don't have a Mac
and I don't have an iPod nor an iPhone nor iWhatever. Often the
sole reason for me going there is to look at the design of the
homepage, what new shiny thing do they have to show off. I may be a
geek with no life, but pretty much anything that comes out of Apple
just screams 'You want me! You want me baaad!'
"OK, that may have been a little bit out of line, but I think
quite a few readers here may get the point. Apple is slick. And
when I say slick I mean it to the fullest meaning of the term, and
probably even more. They have this whole world, or an illusion of
one at least, the world of class, style, simplicity, cleanliness,
beauty--irresistible, almost like forbidden fruit--almost, as for
the right price, you too can take a bite, and Apple can make more
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