"'Billions and billions served.' That's what the red-and-yellow
sign with the golden arches down the street reads. I imagine it
says that in your neck of the woods, too, though variations exist;
'Over 99 billion served' is one common variant, for example.
"Love it or hate it, McDonald's revolutionized the restaurant
industry by creating a standardized, assembly line-created product
that does not vary from location to location. The company has, to
put it succinctly, commoditized the hamburger.
"Which got me thinking: How long until someone finally figures
out a way to really commoditize the server? And what will such a
world look like...?"
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