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Would You Do Open Source Marketing for Microsoft?

Feb 15, 2008, 03:15 (10 Talkback[s])
(Other stories by Stephen Walli)

"Microsoft's partners team through its NXT initiative launched a campaign focused on open source ISVs in 2007 in conjunction with the Open Source Business Conference. The campaign is designed to encourage ISVs to explore how best to deliver their solutions to customers in the Microsoft world, recognizing that many high profile open source projects have 30%-50% of their installed base in the Windows world. The Microsoft program works through partners to assist ISVs.

"In the open source campaign, the NXT partner works with the ISV to:

  • "Review the ISV's business model, solution offering, and channel delivery plans.
  • "Determine the best approach and plan to expand business in the Windows marketplace.
  • "Map Microsoft partner programs that best serve the ISV to their needs..."

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