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The Best Linux Marketing Tip: Don't Mention Linux

Mar 30, 2008, 00:00 (2 Talkback[s])

[ Thanks to The VAR Guy for this link. ]

"The VAR Guy wasn't looking for love, but he found it during a trip to his local CostCo last night. There, he spotted the $299 Eee PC from Asus. It's built on Linux--but CostCo's in-store promotional materials for the device barely mention Linux. That may be a smart move. Here's why.

"During the CostCo visit, The VAR Guy noticed numerous shoppers checking out the Eee PC. (The three Es stand for Easy to Work, Easy to Learn, Easy to Play.) None of the CostCo shoppers--not one--checking out the Eee PC last night asked whether it ran Windows, Linux or something else. Fact is, most consumers don't know about Linux yet..."

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