"In the quest to get as much content to the mobile end user as
is humanly possible, much of the content delivery to IP-enabled
devices and cell phones is being handled by the large
telecommunications providers themselves.
"So, AT&T customers will see their content from AT&T;
T-Mobile customers get their stuff from T-Mobile; and so on. This
is not just in the US, as other nation's providers--such as MTN in
South Africa and China Mobile in China--are the primary content
deliverers to consumers using their hardware and networks..."