"Gzip is the most popular and effective compression method. Most
modern web browser supports and accepts compressed data transfer.
By gziping response time can reduced by 60-70% as compare to normal
web page. The end result is faster web site experience for both
dial up (they're not dead yet--I've dial up account for backup
purpose) and boradband user. I've already written about speeding up
Apache 2.x web access or downloads with mod_deflate..."