"What strategy is needed to really spread desktop Linux to
average home users? Here are some ideas that just might work.
"Journalist Steven J. Vaughan-Nichols argues that
"Linux businesses, for the most part, don't do marketing. I
think they're extremely foolish not to spend any money on it, but
there it is.... Like the Linux companies, many of them were sure
that they didn't need to market themselves. Like Linux companies,
they thought word of mouth was enough.... Well guess what: it's
not. Without marketing, no one from the outside looking in can tell
one Linux from another. They just see a confusing mish-mash of
names, and unless they're already really motivated, they're going
to start turning off from Linux at the very start.