How Can We Harness the Firefox Effect?

"Three things are striking about the recent launch of Firefox 3. First, the unanimity about the quality of the code: practically everyone thinks it's better in practically every respect. Secondly, the way in which the mainstream media covered its launch: it was treated as a normal, important tech story--gone are the days of supercilious anecdotes about those wacky, sandal-wearing free software anoraks. And finally--and perhaps most importantly--the scale and intensity of participation by the millions of people who have downloaded the software in the last week.

"But the question has to be: what now? How can we harness that amazing spirit, to make the Firefox Effect permanent, not just a media event that comes around once every few years...?"

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