"'I think that ‘innovation’ is a
four-letter word in the industry. It should never be used in polite
company. It's become a PR thing to sell new versions with.
"It was Edison who said ‘1% inspiration, 99%
perspiration’. That may have been true a hundred years ago.
These days it's ‘0.01% inspiration, 99.99%
perspiration’, and the inspiration is the easy part. As a
project manager, I have never had trouble finding people with crazy
ideas. I have trouble finding people who can execute...
"So no, I don't think people need more innovation. I'd rather
see more people sell their product on some plain old-fashioned
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