"...the Mac is exploding in popularity because it's cool. Look
at Apple's Mac ads. They're not about "equal functionality for
less." They're about "we're cool and the PC is lame." People are
willing to take a chance on cool. They're less likely to take a
chance on "good enough and cheaper." No one wants to date you just
because you're frugal, but they just might if you're cool."
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