"Each vendor begins by learning from previous efforts to sell
GNU/Linux in retail channels. Gerry Carr, a product manager at
Canonical, Ubuntu's commercial side, suggests that past efforts
"have been set at fairly unrealistic prices," by which he means
$100 or more -- prices near to those for a Windows upgrade. "People
need to see a significant price saving if they're going to make a
leap from the known,""
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