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Media Companies Help Promote OLPC Laptop Project

Nov 18, 2008, 15:05 (0 Talkback[s])
(Other stories by Steve Lohr)

"An additional 500,000 of these XO laptops are in transit or being built, and should be in use by early next year, said Nicholas Negroponte, chairman of the education and computing project.

"The marketing campaign seeks to sharply increase those numbers. Television time, billboard space and magazine pages are being donated by media companies, including the News Corporation, CBS and Time Warner.

"The goal, Mr. Negroponte says, is greatly increasing the donation program, "Give a Laptop. Get a Laptop. Change the World." For $399, a person can donate an XO laptop and also receive one. Or donors can simply donate $199, to give a child a laptop, at www.amazon.com/xo.

"The advertising time is donated, and the spots are expected to start conversations."

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