"James Plamondon is one of the key people behind it. You can
find samples of his 'work' in several pages of this Web site. He
explained in 2008: "Between 1992 and 2000, I was a Technology
Evangelist (TE) with Microsoft, where I was widely considered to be
its leading TE theorist and practitioner. For example, in the late
1990's, I was the only Microsoft employee to design and lead TE
training seminars that all of Microsoft’s newly-hired TE's
were required to attend.""