"First let's understand what 7's target is. It's not so much
desktop Linux as a particular Linux distro -- Ubuntu -- that
targets the desktop.
"Some of these reasons are technological, others social. But the
biggest reason is a business reason:
"1. Ubuntu has an entrepreneur at the helm. Microsoft beat IBM
because it had Bill Gates up against a bunch of suits. Now
Microsoft is a bunch of suits and Ubuntu has Mark
Shuttleworth."