"These are typically people who don't want to think
about what they're doing with a PC, or anything outside of their
job. They just want to point, click, and whatever it is they want
just happens. Kind of like the whole push button mentality of the
"I saw this at the Sandisk press conference at CES, as well as
at the Samsung, Sony, Toshiba, Panasonic and other major OEM's
booths. A focus on the "just works" crowd seemed to be the center
of their marketing. And you know what? It's working."