The "Just Works" Crowd

Jan 16, 2009, 21:32 (17 Talkback[s])
(Other stories by Steve Lake)

[ Thanks to An Anonymous Reader for this link. ]

"These are typically people who don't want to think about what they're doing with a PC, or anything outside of their job. They just want to point, click, and whatever it is they want just happens. Kind of like the whole push button mentality of the Jetsons.

"I saw this at the Sandisk press conference at CES, as well as at the Samsung, Sony, Toshiba, Panasonic and other major OEM's booths. A focus on the "just works" crowd seemed to be the center of their marketing. And you know what? It's working."

Complete Story

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