""Ideally, use of the competing technology becomes associated
with mental deficiency, as in, "he believes in Santa Claus, the
Easter Bunny, and OS/2." Just keep rubbing it in, via the press,
analysts, newsgroups, whatever. Make the complete failure of the
competition’s technology part of the mythology of the
computer industry. We want to place selection pressure on those
companies and individuals that show a genetic weakness for
competitors' technologies, to make the industry increasingly
resistant to such unhealthy strains, over time."