""Ideally, use of the competing technology becomes associated
with mental deficiency, as in, "he believes in Santa Claus, the
Easter Bunny, and OS/2." Just keep rubbing it in, via the press,
analysts, newsgroups, whatever. Make the complete failure of the
competition's technology part of the mythology of the computer
industry. We want to place selection pressure on those companies
and individuals that show a genetic weakness for competitors'
technologies, to make the industry increasingly resistant to such
unhealthy strains, over time.""