"For all of Google's assurances that Latitude is only as
invasive as you allow it to be, some skeptics remain unconvinced
given all the data Google will be collecting from users.
"Jeff Chester, executive director of the watchdog group Center
for Digital Democracy, is an outspoken privacy advocate who has
long warned about Google compiling detailed profiles of its
users.
""Google is all about expanding its data collection apparatus
for marketing," Chester told InternetNews.com. "Latitude allows it
to better track and analyze an individual user's behavior, location
and network of friends and commercial relationships."
"Chester's group recently petitioned the Federal Trade
Commission to enact tougher rules for mobile marketers to protect
consumer privacy."
