"I started writing for Shopper in 1989, just before Ziff Davis
bought it and I wrote regularly for it for the next six years. It
was a great run.
"Part of what made it great was, despite all the jokes about
Shopper being a catalog that masqueraded as a magazine, it actually
had many wonderful writers and editors. As Dan Rosenbaum, a former
Shopper senior editor and currently SEO Strategist for Conductor
put it, "There's an old poster that compiles a genealogy of British
blues bands. Every band that's worth a damn could trace its way
back to the Yardbirds, at one point or another. Shopper was the
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