"Web designers are always obsessing about the end users. They
worry that users won't like this or that they won't understand
that. Its pathetic.
"People like to be told what to do and they will ultimately
follow your lead. I once had a web designer complain because I
wanted to collect users phone numbers on a sign up form for our
newsletter. Apparently 'users' don't like being asked for
unnecessary personal information. Can you believe it! How the hell
am I going to cold call these people if I don't have their phone
numbers. Sometimes you wonder how these idiots survive in
"Instead of focus on user needs, focus on what you can squeeze
out them. Times are tough these days and so you need to maximise
your returns on every one of these sheep. You have to be tough in
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