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10 things a web designer would never tell you

Mar 30, 2009, 10:02 (0 Talkback[s])
(Other stories by Paul Boag)

"2. Don't get hung up on end users

"Web designers are always obsessing about the end users. They worry that users won't like this or that they won't understand that. Its pathetic.

"People like to be told what to do and they will ultimately follow your lead. I once had a web designer complain because I wanted to collect users phone numbers on a sign up form for our newsletter. Apparently 'users' don't like being asked for unnecessary personal information. Can you believe it! How the hell am I going to cold call these people if I don't have their phone numbers. Sometimes you wonder how these idiots survive in business.

"Instead of focus on user needs, focus on what you can squeeze out them. Times are tough these days and so you need to maximise your returns on every one of these sheep. You have to be tough in business."

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