Open Source Set to Thump Apple (in the Long Run)
Mar 31, 2009, 19:33 (1 Talkback[s])
(Other stories by Michelle Megna)
How to Help Your Business Become an AI Early Adopter
"The increase in smartphone app usage is also providing
unprecedented opportunities for mobile marketing, which in turn
will result in a whole new industry catering to mobile ad
analytics, said David Chamberlain, principal analyst at In-Stat and
author of the report, "The Apps Store is Born: Smartphones Enable
New Marketing and Advertising Opportunities Worldwide."
"Chamberlain projects the number of devices supporting mobile
applications to grow to about 140 million by 2013, creating a new
revenue stream for mobile advertising.
"Mobile app-centric smartphones--led by the iPhone and
Android-based handsets--will reach more than 30 percent of the
global smartphone market. With the customer base expanding and
users downloading more mobile apps, Chamberlain said there's a huge
opportunity to capitalize on the format."