"The increase in smartphone app usage is also providing
unprecedented opportunities for mobile marketing, which in turn
will result in a whole new industry catering to mobile ad
analytics, said David Chamberlain, principal analyst at In-Stat and
author of the report, "The Apps Store is Born: Smartphones Enable
New Marketing and Advertising Opportunities Worldwide."
"Chamberlain projects the number of devices supporting mobile
applications to grow to about 140 million by 2013, creating a new
revenue stream for mobile advertising.
"Mobile app-centric smartphones--led by the iPhone and
Android-based handsets--will reach more than 30 percent of the
global smartphone market. With the customer base expanding and
users downloading more mobile apps, Chamberlain said there's a huge
opportunity to capitalize on the format."