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Amazon and Wikipedia phactor Phorm out of the privacy equation

Apr 23, 2009, 01:33 (0 Talkback[s])
(Other stories by Davey Winder)

"A lot has been written on iTWire about Phorm during the last year or so: how the EU demanded answers from the UK Government regarding secret Phorm spying trials and how it is now taking the UK Government to court claiming a breach of privacy law, right through to talk of Google considering implementing the behavioural advertising technology.

"Now, though, it seems that some of the bigger online concerns are getting concerned about the potential damage to their brand any public backlash over user privacy issues could bring, and are saying no to Phorm."

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