"A lot has been written on iTWire about Phorm during the last
year or so: how the EU demanded answers from the UK Government
regarding secret Phorm spying trials and how it is now taking the
UK Government to court claiming a breach of privacy law, right
through to talk of Google considering implementing the behavioural
advertising technology.
"Now, though, it seems that some of the bigger online concerns
are getting concerned about the potential damage to their brand any
public backlash over user privacy issues could bring, and are
saying no to Phorm."
