Adblock Plus Maker Proposes Letting Publishers Plead For Revenue

"Wladimir Palant says in a blog post that his goal with Adblock Plus isn't to destroy the advertising industry. Indeed, he acknowledges that the Internet depends on ad revenue. "The only problem is that ads are becoming increasingly intrusive and annoying as Webmasters try to maximize their profits, which is the main reason people install Adblock Plus," he explained.

"His proposal won't subjugate user choice to publisher desire. Rather, it aims to provide a mechanism for publishers to request that users make an active decision about ad blocking, instead of blocking everything by default."

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