"Wladimir Palant says in a blog post that his goal with Adblock
Plus isn't to destroy the advertising industry. Indeed, he
acknowledges that the Internet depends on ad revenue. "The only
problem is that ads are becoming increasingly intrusive and
annoying as Webmasters try to maximize their profits, which is the
main reason people install Adblock Plus," he explained.
"His proposal won't subjugate user choice to publisher desire.
Rather, it aims to provide a mechanism for publishers to request
that users make an active decision about ad blocking, instead of
blocking everything by default."