"The objective of the Ubuntu trademark policy is to encourage
widespread use of the Ubuntu trademarks by the Ubuntu community
while controlling that use in order to avoid confusion on the part
of Ubuntu users and the general public, to maintain the value of
the image and reputation of the trademarks and to protect them from
inappropriate or unauthorised use." The danger of confusion among
users and the general public about whether this new service is part
of or associated with Ubuntu is extremely high.
"there is no commercial intent behind the use" The service has
clear and stated commercial intent"