"Dan: What exactly is Filmaster and how did it come about?
Borys: So, it got started in my mind something like March last
year. I was pretty tired of existing film websites. IMDB --
couldn't stand its looks, rottentomatoes didn't provide good
recommendations, Criticker provided ONLY recommendations, and
Flixter... well, is just a myspace for movies. Anyhow, it felt like
there was some room for something different. And this is the
English Internet, in Polish web it was even worse. Only one big
film website, where you could not even discuss with people without
being insulted. So in general I wanted a user-generated film
website where people who love film could blog, talk and get some
cool social features, like personalized recommendations based on
taste / taste comparison with other users and more."