"Right from the outset, Ubuntu has been marketed as 'Linux for
Human Beings', rather than the stereotypical anti-social, bearded
geeks of Hollywood movies. (It also helps if you've got a
charismatic spaceman to run the show and you can afford to send out
CDs for free.)
"Where previously these people may have thought of our operating
system as an arcane command-driven interface glowing from an amber
display, they now understand that the Linux experience comes very
close to what they're used to, and it's even better when it comes
to security and performance."